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Category The Effectiveness of Celebrity Endorsement in India
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The Effectiveness of Celebrity Endorsement in India

  • 113

    pagini

  • English

  • Documente

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  • 113

    pagini

  • English

  • Documente

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Descriere

  • dissertation
   The Effectiveness of Celebrity Endorsement in India By Rajni Surana 2008 A dissertation presented in part consideration for the degree of MA in Marketing 1
  • also managerial
  • implication relating
  • secondary data
  • being employed
  • transfer model
  • using celebrities
  • celebrity endorsement
  • research
  • has been
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