Directi Group Applies for Thirty-one Top-Level Domain strings in the ICANN process

Directi Group Applies for Thirty-one Top-Level Domain strings in the ICANN process PR Newswire AUSTIN, Texas and DUBAI, United Arab Emirates, June 1, 2012 - Under its new venture 'Radix', invests over $30m towards TLD Applications AUSTIN, Texas and DUBAI, United Arab Emirates, June 1, 2012 /PRNewswire/ -- Directi Group, a global leader in Internet products and Web services, today announced its ambitious effort to secure Top-Level Domains (TLDs) under ICANN's program to expand the Internet's addressing system. Under its new brand - Radix - Directi has committed over $30 million on the application of 31 strings, which includes several generic and mass market names. "This is a historic moment in the evolution of the Internet," said Bhavin Turakhia, founder and CEO of Directi Group. "We have invested a significant amount of time and resources to developing intelligent, responsible, secure and thorough proposals for what could serve as the foundation for this new era on the Internet." Top extensions on Directi's list of applications include: .web, .bank, .loans, .insurance, .law, .shop, .app, .website, .click, .online, .music, .hotel .doctor, .baby and .shop. To see the full list, please visit www.radixregistry.com. "Today's Internet addresses are uncategorized and say nothing about the website. In addition, it is near impossible to find available names that are short and memorable. Our research shows that over 65% of users are unable to find a name of their choice.