Adobe Content Research France

Adobe Content Research France Deck October 2015 ADOBE | CONTENT RESEARCH 2015 Methodology Who? How many? How? When? N = 12,169 2 Online Surveys Data collection Consumers in 6 occurredcountries Survey A: 6,082 ~20 minutes per survey 18+ years old Consumers section September 12, 2015 to Use at least one Survey B: 6,087 September 29, 2015digital device Consumers Margin of error (total sample) =+ /- 0.89 MOE (Survey A) = +/- 1.26 MOE (Survey B) = +/- 1.26 Intelligent 2 EngagementADOBE | CONTENT RESEARCH 2015 U.S.A. U.K. Germany France Australia Japan N: 2008 N: 2007 N: 2017 N: 2114 N: 2010 N: 2014 Survey A: 1002 Survey A: 1003 Survey A: 1008 Survey A: 1057 Survey A: 1005 Survey A: 1007 Survey B: 1006 Survey B: 1004 Survey B: 1009 Survey B: 1057 Survey B: 1005 Survey B: 1007 MARGIN OF ERROR (+/-) 3.1% 3.1% 3.1% 3.0% 3.1% 3.1% Intelligent 3 EngagementADOBE | CONTENT RESEARCH 2015 Detailed Findings Summary of Key Findings With the explosion of content, time-starved consumers are increasingly selective of what they are viewing and reading • French consumers use an average of 5 devices and consume 10 diferent sources of content; Millennials use an average of 6 devices and 12 sources (Slide 8) • Laptop/desktop computers and smartphones are the most frequently used devices by French Millennials (Slide 11) • More than 8 in 10 consumers (87%) say they multi-screen, using an average of 2.