Classification and analysis of management and marketing data [Elektronische Ressource] : statistical applications for strategic planning / by Tina M. Facca

Classification and Analysis of Management and Marketing Data Statistical Applications for Strategic Planning Dissertation Presented for the Degree of Doctor of Philosophy at the Faculty of Economics and Business Administration of the Georg-August University of Göttingen by Tina M. Facca from Ohio, United States of America Göttingen, 2010 1 First Examiner: Prof. Dr. Walter Zucchini Second Examiner: Prof. Dr. Yasemin Boztuğ Third Examiner: Prof. Dr. Stefan Sperlich 2 Contents Introduction ………………………………………………………………. 11 Classification and Analysis of a Job-Seeking Market Part 1 Dataset with numerical and graphical description Section 1.1 Motivation and literature………………………………….. 13 Section 1.2 Loyalty scores…………. 18 Section 1.3 Description of the dataset……………….………………… 20 Section 1.4 General problem…………………………………………… 28 Section 1.5 Problem of classification by subclass……………………... 34 Section 1.6 Conclusion - Better classification method needed ……....... 46 Part 2 Classifying job seeking status based on sub-groups Section 2.1 Definition of loyalty score ……………….……………….. 47 Section 2.2 Descriptive statistics and graphic normality check of loyalty score and its components…………………………... 65 Section 2.3 Descriptive statistics of factors by subclass………….…….. 70 Section 2.4 Conditional probability given loyalty score………………. 84 Section 2.